Ever feel like you have to explain your business five different ways before someone finally says, “Ohhh…I get it now”?

You’re not alone.

For so many small business owners (especially those with ADHD brains), marketing feels like a foggy maze. You know what you do. You love what you do. But when it’s time to explain it? It comes out like alphabet soup.

The truth is: if your message isn’t clear, your marketing doesn’t work. Every single video, post, or email you put out will underperform if people don’t “get” it right away.

Why Confusion Kills Connection

It’s not that people don’t care. It’s that their brains are already full.

Most adults are juggling 100+ decision points before lunch. And your message has to fight for oxygen. The human brain filters out what feels confusing or irrelevant in seconds. In fact, it’s built to forget most of what it sees each day.

According to neurologists, the brain consumes up to 20% of our energy despite only being 2% of body mass. That means if your marketing asks people to decode instead of connect, they’ll disengage, often without even realizing it.

So How Do You Fix It?

This 3-step framework is how I coach small business owners (especially those of us with neurodivergent brains) to get there.

1) What Do You Love About Your People?

Start with your favorite people to serve. Not their demographics, but their energy, their values, what lights them up.

For Stephanie, it’s passionate visionaries. People who have big dreams and care deeply about their work. Whether or not they’ve bought anything from her doesn’t matter. That clarity drives all of her messaging.

And if you’re wondering how to figure that out for yourself, Stephanie breaks it down in her blog on Using Psychology to Create More Engaging Content. It’s packed with simple questions and examples that help you see not just who you serve, but why they’ll feel connected to you.

2) What Do People

Hate About Your Industry?

Not in a snarky way, but in a “finally someone said it!” way.

Ask yourself: what is your audience over dealing with? What are they sick of tolerating?

For example, when Stephanie ran Grow Disrupt events, she realized people were burned out on “motivational” conferences that turned into 8-hour sales pitches. They were tired of being overwhelmed and under-seen.

Your brand can be the antidote. But first, you have to call out what’s broken.

3) What Do You Actually Do for People?

This isn’t about service but outcomes. What shifts because of your work?

When Stephanie clarified her message, she realized: she doesn’t just “do marketing strategy” or “host events.” She creates spaces for passionate visionaries to reconnect with who they are…and grow from that place.

That’s why her messaging isn’t just “join this event.” It’s: Come home to yourself. Reclaim your spark. Let’s grow.

Once you name your real impact, you stop selling services. You start creating movement.

Try This Message Formula:

“We help [your people] who are tired of [the problem with your industry] finally [what they actually want], and we just happen to do that through [your service/product].”

Short. Honest. Powerful. And it works.

What Science Says About Clarity & Emotion

Research shows that emotionally connected customers are more than twice as valuable as highly satisfied ones. That’s because emotion triggers memory. And memory builds trust.

In other words: clarity isn’t just about understanding. It’s about feeling. Want your message to stick? Add emotion, repetition, and story.

• Emotion triggers attention.
• Repetition builds memory.
• Story makes it meaningful.

When your message hits all three? You become unforgettable.

Ready to Make Your Message Magnetic?

Clarifying your marketing message is the first step toward building a brand that connects deeply, stands out, and actually converts. When your audience immediately understands what you do—and feels something when they hear it—your marketing becomes easier, more effective, and infinitely more fulfilling.

If you’re tired of spinning your wheels or guessing at what will finally make your message click, it’s time to get support that actually works for how your brain functions and how your audience buys.

Explore how Stephanie can help you build marketing that sticks »