If you’ve ever said, “I’m posting consistently but nothing’s working,” …this one’s for you.

Because here’s the truth: In 2025, it’s not just about showing up online. It’s about showing up with the right kind of content. Otherwise, you’re just creating noise. And noise doesn’t grow businesses.

What does grow businesses is strategic content that walks people from “I’ve never heard of you” to “I can’t wait to buy.”

And the most ADHD-friendly way to do that without burning out is to split your content into three simple categories:

1. Visibility Content: To Get Discovered

Visibility content is how new people find you. It’s the scroll-stoppers. The value-packed tips. The relatable reels. The “oh wow, who is this?” content.

This is where you spark curiosity and expand your reach without begging for attention.

Examples of Visibility Content:

• Instagram Reels or TikToks answering FAQs
• Carousels with bold, clear tips
• Podcasts or guest features that introduce you to new audiences
• LinkedIn posts with strong hooks (like this post I broke down here)
  

Pro Tip: Visibility content thrives on emotional hooks and first impressions. Use storytelling, humor, or bold statements to stand out. According to Harvard Business Review, trust and emotion greatly affect purchasing decisions, especially when attention spans are short and wallets are thin.

2. Trust-Building Content: To Get Remembered

Once people find you, trust-building content helps them stay. This is where your audience starts thinking, “Okay…this person gets me.”

Trust content doesn’t need to be flashy. It just needs to feel real. People don’t want perfect.

They want honest. They want helpful. They want to see that you know your stuff and you’re not just posting for likes.

Examples of Trust Content:

• Personal stories from your journey
• Case studies or before-and-after transformations
• Behind-the-scenes of your process
• Educational content with a clear voice and purpose

Need a starting point? Our article on marketing in a turbulent economy walks through how to stay visible and trustworthy even when things feel uncertain.

3. Conversion Content: To Get Paid

Here’s where most people freeze or disappear.

But if you’re not creating content that clearly invites people to buy, you’re not running a business. You’re running a blog.

Conversion content is content that makes your offer feel like the natural next step. It shows people the value of what you’re selling and gives them the clarity and confidence to say yes.

Examples of Conversion Content:

• A simple post that says: “Here’s what I’m offering and why it works.”
• Testimonials and social proof
• A pricing breakdown (transparency builds trust!)
• A soft but clear CTA: “If this sounds like you, here’s how to take the next step.”
  

Want to see a conversion CTA that actually works? Check out the bottom of my About Page where I invite people to explore how I help without making it weird or pushy. That’s what conversion content should feel like.

Here’s Where Most People Go Wrong…

They either:

1. Only post visibility content (which attracts attention but doesn’t build trust or make sales)
   
2. Only post trust content (which nurtures their audience but doesn’t grow it or invite a next step)
   
3. Only post conversion content (which starts to feel pushy without the foundation of trust and visibility)
   

If you’ve been stuck in “just keep posting” mode, it’s probably because your content isn’t balanced across all three.

The 2025 Content Mix That Actually Works

Use this as your mental checklist for the week:

• Did I create something new people can discover me through?
  
• Did I create something that helps people connect with me?
  
• Did I create something that invites people to work with me?
  

If the answer is yes to all three, you’re already ahead of 90% of content creators online.

And if you're not there yet, you're not behind. You're just getting clarity now, which is everything.

Want Content That Converts Without the Burnout?

If you’re done winging it and ready for marketing that actually matches how your brain works and your people buy…

Check out how I help business owners build marketing that works…without burning out.

You’ll find ADHD-friendly strategies, clear frameworks, and real support to help you grow your business without losing yourself in the noise.

Let’s make your marketing work for you this year!