When Will first called us, he was dealing with all the same anxieties that most small business owners face in regards to marketing!
"Will this work? Do I have enough going on? How do I afford this?"
Since we were working on such a tight budget, we knew it was CRUCIAL to understand the audience thoroughly so each piece of marketing could be designed to appeal directly to...
I knew we'd landed on something special with The Grow Retreat! But no one else seemed to catch the fire!
I was beyond frustrated and pushing as hard as I could to make it take-off and live up to the potential I saw!
Looking back, my marketing message just wasn't unique, wasn't tailored to my audience, and certainly wasn't...
Glen reached out to us originally because they had the opportunity to break into the high-end corporate security world in a large scale. It was one of those opportunities that doesn't come along often, and he did not want to waste it.
After landing the initial client, the next goal was to diversify the high-end client base.
Unfortunately, the Mom-And-Pop brand that had gotten them this far didn't really lend itself to...
Hear Stephanie share how we related tires to improving your golf swing!
Want a sample marketing plan with a full list of what demographics & psychographics to research for your target market?
A cohesive marketing message matters across all brand assets!
Hear Stephanie share the whole Grow Retreat brand messaging & communication story!
As you get started implementing your marketing, one caveat to consider:
Just like learning the violin, it costs either time or money, usually both. Regardless of your budget, I recommend sitting down monthly as the Chief Marketing Officer of your business to evaluate your current marketing strategies and assets. Determine what is and isn’t working, then whether you are going to adjust a strategy or remove it from your marketing plan. Be prepared to be involved or outsource to someone who catches the fire!
Effective as of July 8th, 2021 We have prepared this Privacy Notice to explain how, why, and when we collect data from you to provide targeted advertising services for our clients, and your rights in respect of this data. If you have additional questions please feel free to use the Contact Form at the bottom of this page. Visitors to this site may have a cookie placed in their browser by a third party provider (such as AdRoll) for targeted advertising purposes. We may collect some or all of the following information: IP Addresses, cookie identifiers, pixels, end-user website activity. This information is used exclusively by the algorithm of our provider & not available to us individually. Please note that this Privacy Notice does not apply to data we collect when you visit other Grow Disrupt sites including but not limited to www.GrowDisrupt.com or www.TheGrowRetreat.com We do not share, distribute or sell your information. We may collect the following information for the following purposes: Activity on Advertisers’ Digital Properties: This is data about your browsing activity on the Advertiser's website or application. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page, whether you downloaded a white paper on a business to business (“B2B”) website, what items you placed into your online shopping cart, what products were purchased and the price of the products purchased. Device and browser information: This is technical information about the device or browser you use to access the Advertiser's Digital Property. For example, your device's IP address, cookie string data, operating system, and (in the case of mobile devices) your device type, and mobile device's identifier (such as the Apple IDFA or Android Advertising ID, and any other unique identifier that may be assigned to the mobile device). Ad data: This is data about the online ads we have served (or attempted to serve) to you. For example, how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad. This data includes information about how well our clients’ ads and campaigns have performed, whether on our platform or on other platforms. Data from Advertising Partners: This is data that we lawfully receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers (meaning identifiers that help identify your browser or device, but do not directly identify you as a person) which some Advertisers or other third party Advertising Platforms choose to share with us – for example, your "Customer ID" with an Advertiser, a pseudonymous identifier (such as a cookie) associated with a hashed version of your email address, or demographic data such as age range. We may work with our Advertisers and Advertising Partners to synchronize their unique, pseudonymous identifiers to our own to enable us to more accurately recognise a particular unique browser or device and the advertising interests associated with it. Shopping Information. Some Advertisers provide us with information about their customers’ shopping habits, including transactional information, product codes, and check-out activity (along with browsing information that we collect). This information may come from their websites or other transactional information they (or their service providers) maintain. We generally use this information to help us better target, personalize, and measure the effectiveness of advertising campaigns. Information We Receive in Our Corporate Capacity. We also collect information from our own customers and those who visit our website(s). To learn more about how we collect and use that information, please see our Website Privacy Notice. How We Use the Data We Collect We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device to serve the most relevant ads to you and, in turn, improve performance of an Advertiser’s ad campaigns. Specifically, we use this data for: Targeting: Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads. For example, we may show you ads for your favorite shopping site (or similar sites we think you may like) during lunch or commute hours. Frequency capping: Making sure that you don't see the same ad too many times. Sequencing: If you are being served a sequence of ads, making sure we show you the right ad next in the sequence. Cross-device matching: Identifying different devices that are likely to be associated with you so that ads can be targeted, capped and sequenced across those devices, and so that campaign effectiveness can be measured and analyzed. For example, cross-device matching helps us NOT show you ads for the shoes you were looking at on your phone but already purchased on your tablet. Instead we’ll try to show you ads for an upcoming triathlon where you can put those shoes to work. It also helps us match devices so we can honor your opt-out choices across all devices we know are connected to the opted-out cookie. You may opt-out of being targeted in the above “cross-device” and “cross-channel” ways by employing the respective opt-out techniques we describe in the “Your Choices and Opting-Out of Targeted Ads” section below. Attribution: Monitoring when, where, and at what price we served certain ads on behalf of an Advertiser so that we can measure our influence on the marketing results of the Advertiser’s campaigns and overall marketing strategy. For example, being able to measure if a certain ad campaign (the ads shown and to whom they were shown) actually sold more soccer balls for ACME Soccer Ball Co. Reporting: Providing Advertisers insights into how their ads are performing and gain insights into their customers. Reporting may include ad metrics such as impressions, clicks, and conversions (however the Advertiser may define a “conversion” such as, for example, a sale or a white paper download, or a correlation to an actual or inferred sale, site visit or store visit). This data allows an Advertiser to determine if an ad is not performing well (customers are not clicking on it), so that the Advertiser will be able to see that data and update the ad (perhaps with a better deal!). With respect to specific cookie data, we limit reporting to cookie activity on the specific Advertiser’s website and which ads were shown, whether there was engagement with those ads. Conducting Our Corporate Operations. As to information we collect in our corporate capacity – our own B2B lists of customers and prospective customers – we use that information to conduct our business operations and communications. To Opt Out: On ads served by AdRoll for our advertisers, look for an AdChoices logo (the blue triangle) in the corner of the ad. Click the logo to learn more about interest-based advertising, who served the ad, and manage your ad options. You can also opt out of seeing personalized ads from AdRoll (and other companies) using the NAI opt out tool here. Please note you will still see ads even if you opt out, but they will not be personalized by AdRoll. For more information please see our privacy notice here.