• Why Small Business Owners Struggle to Make An Impact With Marketing:

    (and what you can do about it!)

    Want a sample plan to see the pieces you need to create exponential marketing?

  • Dig Into The Psychology of Marketing

    Look for the underlines for "Stephanie's Top Takeaways" throughout the article!

    Too often small business owners are told to "get a website, get on social media, and run ads." When that doesn’t work, it’s blamed on “sometimes you just have to try stuff to see what works” or “You didn’t do it right.” Neither answer is helpful for the small business owner who is watching hard-earned money disappearing quickly with no return.

     

    It’s no surprise that most small business owners feel overwhelmed when it comes to marketing. Social media posts, networking events, and a constant looming feeling of “I should be doing more” run in the background of our ADHD minds while we’re simultaneously putting out three fires with clients and trying to keep sales running. If your anxiety spiked reading that sentence because it's all-too-relatable, congratulations! 

    You're just as normal a small business owner as I am!

     

    At this point, if you’re feeling an uneasy connection to the symptoms listed above, I have great news!

     

    It’s not your fault, and it’s easier to rectify than you think!

     

    When we take time to understand the core of marketing (psychology), we can create & manage effective marketing strategies!

     

    There are three keys to creating effective marketing for small business owners:

    1. Understanding your target market, and their psychology

    2. Developing & communicating a compelling marketing message

    3. Communicating that message in the right place & way

      How to Read This Article:

      The material in this article is provided several different ways to provide you with the best option for you!
      • Just want the high level? On this page, you'll find the bullet point overviews of each story.
      • Want the details? Under each story, there's a link to the detailed story where you can get all the juicy details!
      • Want the story? Next to each set of bullet points, Stephanie has provided a short video sharing the client's story!
      • Don't want to mess with this? Just want Stephanie to get involved & see what you need right away? Schedule time to talk with her here!

      Understanding Your Target Market Case Study:

      Will had invested a good amount of money into purchasing a larger-than-normal territory for his Houston-based mobile tire franchise. But when he first called us, he hadn’t even opened. After walking away from a cushy six-figure job, the anxiety most business owners experience of “Will this work? Did I make a mistake? What do I do to get the phone to ring?” had begun hounding him. After all, he was paying a good chunk of revenue to the corporate office in franchise fees atop being a small business.

       

      We knew from the get-to that we’d need to leverage money-smart strategies to get his marketing going with a high ROI. 

      Here’s what we did:

       

      Utilizing Target Marketing, We...

      - Researched the Target Market Thoroughly -

      - Designed Marketing Messages BASED On Market Psychographics -

      - Connected the Outgoing Networking Strategy to Social Media for Conversions -

      - Cleverly Connected Market Interests to Tire Changes/Rotations -

      Hear Stephanie share how we related tires to improving your golf swing!

      Prefer to read rather than watch a video?

      Check out the Case Study Article here!

      It was crucial that we understand this target market intimately to save money!

      Want a sample marketing plan with a full list of what demographics & psyche-graphics to research for your target market?

      Creating a Compelling Marketing Message Case Study:

      The first Grow Retreat we hosted in 2017 sparked a fire in me that wouldn’t easily burn out,

      but that spark was truly tested! 

      A cohesive marketing message matters across all brand assets!

      I spent the next couple years fighting and pushing to sell enough tickets to run the Grow Retreats for the future, and didn’t realize that my branding was holding me back. 

      I’d started with a generic “We’ll help you grow your business” in gold and green. Oversimplified in some areas, and overcomplicated in others. Atop it all, the brand was so disjointed it was like the individual website pages didn’t even belong to the same website. 


      What we realized was that the brand was un-unified, and didn’t express what we needed to communicate...

      So Here's What We Did:

       

      - Built a Cohesive, Unified, and Unique Brand -

      - Adhered all Marketing Assets to the Brand -

      - Communicated the Importance of this Event in a way Potential Attendees could Understand -

      Hear Stephanie share the whole Grow Retreat brand messaging & communication story!

      Prefer to read rather than watch a video?

      Check out the Case Study Article here!

      Want a free Sample Marketing Plan with a marketing message & ideas on how to distribute it effectively?

      Communicating Your Marketing Message Case Study:

      Recently I worked with a security firm that had the once-in-a-lifetime opportunity to break into the high-end corporate world. They had been offered a bid opportunity for a major corporation’s security, and wanted help designing the sales presentation. The great news? They got the job! And the corporation continued to hand them jobs, but they knew they needed to be relying on more than one client to be stable.

      Their challenge was that the Mom & Pop brand, built to communicate with residential and local commercial clients, wasn’t going to recruit the larger clientele they needed to balance out the business. Nor were their marketing assets directed toward their new clientele.

       

      But what we realized was that their brand didn't need a 100% redesign, they just needed to find out how to communicate with their new client base.

      So Here's What We Did:

       

      - Refocused the Target Market and Message on Communicating to the New Clientele -

      - Redesigned the Website to Appeal to Busy Corporate Higher-Ups -

      - Created a High-Touch-Point Funnel that Conveyed

      Personalized Attention and Prompt Responses -

      - Put out TONS of PR in Key Touch-Point Cities, to Show Potential Clients the Firm’s Reliability and Reach -

      Hear Stephanie relate how we differentiate a marketing message through delivery in the video above!

      Prefer to read rather than watch a video?

      The full case-study in written form is coming soon!

      Want a free sample marketing plan? See how all the pieces lay out, and how they work together to create exponential marketing results!

      In summary...

      Marketing comes down to understanding how people think. Understanding how our brains operate throughout the day, and what’s pressing for our attention.

       

      Marketing is about figuring out what is motivating others, what is inspiring others, and it's also about figuring out what is freaking out or frustrating our ideal target market, then providing a solution.

       

      When we understand our audience at this level, we can design marketing that speaks to them. Whether through billboards, radio ads, TV or social media, we can create space for our audience to feel seen and heard and understood. We build trust and that trust should not be taken lightly.

       

      When these things collide, business booms!

       

       

      As you get started implementing your marketing, one caveat to consider:

      Marketing costs.

       

      Just like learning the violin, it costs either time or money, usually both. Regardless of your budget, I recommend sitting down monthly as the Chief Marketing Officer of your business to evaluate your current marketing strategies and assets. Determine what is and isn’t working, then whether you are going to adjust a strategy or remove it from your marketing plan. Be prepared to be involved or outsource to someone who catches the fire!

    • Want More Information or Support?

      We can help you build your plan, or support you in building your own!

      Fill out the form here and we'll be in touch right away!

      Name *
      Email *
      Phone *
      Message
    All Posts
    ×