Most people forget 99% of the marketing they see by the end of the day.
Let’s fix that.
If you've ever studied the marketing genius behind the Savannah Bananas, you know they didn’t go viral by accident. It was the yellow tuxedo. The unexpected. The unforgettable.
And here’s the kicker: it wasn’t just attention-grabbing. It aligned with the story they were telling.
So how do you create marketing that isn’t just visible, but memorable? Marketing that sticks, builds connection, and actually drives results?
Your Brain is the Gatekeeper (and It’s Ruthless)
Your audience's brain filters out everything it doesn’t think matters. This isn’t a flaw, it’s survival. Your brain manages billions of stimuli daily and uses something called change blindness to ignore anything that seems safe or irrelevant.
That’s why marketing that’s “fine” doesn’t convert. It doesn’t get noticed. It gets filtered out.
If you want to rise above the noise, your job isn’t just to “market.” It’s to interrupt the autopilot. And there are three neuroscience-backed triggers that actually do that.
1. Emotion: Spark Something Real
Emotion is a shortcut to memory.
Whether it’s joy, surprise, curiosity, or even anger, emotional experiences leave stronger neural imprints. As Harvard Business Review explains, emotionally connected customers are significantly more valuable than even highly satisfied ones.
They’re also more likely to trust, buy from, and stay loyal to your brand.
So don’t just post a flyer.
Tell a joke. Share a moment. Spark their sense of justice or joy. Make them feel something. That’s how you get remembered.
Want to learn how Stephanie builds emotional depth into every brand touchpoint?
Check out The Power of Personalization in Marketing for deeper insights.
2. Repetition: Say It (Differently) Again
Repetition helps shift ideas from short-term to long-term memory.
But here’s the twist: if you repeat the exact same thing the exact same way, the brain ignores it again. So the secret? Repetition through variation.
Use different formats (video, text, visuals), but keep the core message consistent. That’s how you avoid change blindness and still build familiarity.
Stephanie’s tip: Create a tagline, sonic signature, or visual identity (like her violin or color scheme) that shows up everywhere. It’s not “boring,” it’s branding.
3. Storytelling: Lead with a Journey
We’re wired for stories. Always have been.
Storytelling activates multiple parts of the brain and gives your audience context they actually remember. Instead of just listing your features or credentials, tell them how you got here. Tell them about a client’s transformation. Paint a picture of what life looks like after working with you.
For example, Grow Disrupt doesn’t just say, “We run ADHD-friendly business events.”
We say: “Our guests are visionary entrepreneurs who lose sight of themselves while growing their business. So we create space to reconnect with who they are, and what they need to grow.”
See the difference?
Want help crafting a brand story that actually connects?
Read Building a Strong Brand Identity to tighten up your message.
Want to Stand Out? Stop Playing It Safe
The most unforgettable marketing doesn’t play it safe. It creates emotion, tells a story, and repeats it with intention.
Whether you're selling services, hosting events, or growing a movement, this is your job: help your audience’s brain decide that you are worth remembering.
So go ahead and be bold, be human, and be consistent.
And if you’re ready to make your messaging work with the brain (not against it), here’s your next step:
Let’s Make Your Message Unforgettable
Stephanie Scheller helps entrepreneurs and teams unlock the neuroscience of connection. From ADHD-friendly event design to brand strategy that sticks, she’s helped thousands break through the noise with smart, human marketing.