Five Weird (and Cheap) Marketing Strategies for Small Businesses

Let’s dive into some out-of-the-box marketing ideas that don't rely on social media and won't break the bank. I often get asked, "Stephanie, what can we do for marketing that doesn't involve social media?" Well, let's go beyond the usual and explore some truly unique strategies that might just spark something incredible for your business.

1. Origami Crane Treasure Hunt

Ever thought about folding 100 origami cranes and leaving them around a park? Inside each crane, hide a QR code or a message prompting people to share on social media. This quirky idea can draw attention to your business without costing a fortune. Plus, it's a creative way to engage with your community.

2. Host an Unforgettable Event

Hosting an event doesn't have to be expensive, but it does require careful planning. Keep it simple and focus on delivering value that resonates with your audience. Remember, time is precious, so ensure your event offers something truly compelling. Need help planning your next event? Reach out to the team at Grow Disrupt for expert guidance.

3. Lights, Camera, Action: Create a Sitcom

Get creative and produce a sitcom or telenovela to promote your business. Invent characters, craft funny situations, and film it on your phone. This low-budget approach can capture attention and generate buzz, just like when we collaborated with a local TV station for "Doing Business As" in 2022.

4. Thrift Store Dollar Bill Surprise

Visit local thrift stores and tuck dollar bills under random items, accompanied by a coupon for your business. But remember, authenticity is key. Avoid gimmicks that might disappoint potential customers. Instead, focus on adding value and creating positive brand experiences.

5. Citywide Scavenger Hunt

Organize a scavenger hunt across your city to get people exploring and interacting with your brand. Partner with local events to enhance the experience and offer enticing rewards. By making it fun, easy, and rewarding, you can boost engagement and leave a lasting impression.

Remember, while these ideas are budget-friendly, they do require time and effort to execute effectively. But with the right strategy and a clear understanding of your target market, they can yield impressive results for your business. So, why not get creative and try something new today?

Ready to take your marketing to the next level? Visit TheStephanieScheller.com for personalized marketing solutions tailored to your business needs.