I've taught this idea again and again...
I've taught again and again that whatever you want to accomplish in your life, whether that be a sales goal, a weight-loss goal, or a business goal, you have to first believe you can achieve it.
I can't tell you how many times I've heard people talk about their goals and realized, just by listening to them, that they don't believe in themselves enough to accomplish the goal. It makes me sick to my stomach to see them shooting themselves in the foot!
The sales training I offer is pretty complete - there's a lot of great information on everything from generating the lead through actually closing the sale. But I've learned that unless the listeners believe in their ability to overcome obstacles and all odds to make their goals come true, they'll be in the same place next year as they are now.
I have a pretty passionate front-of-the-room training that I offer where I delve a lot deeper into how your subconscious mind influences your results in your life and at my last 2-day sales training seminar I went ahead and recorded it to be disbursed abroad!